Brick Row is the third large mixed-use development going up near one of the city's light-rail stations.
Just north of the Arapaho Road station, developers are building a large apartment and retail complex called Eastside.
And near the Galatyn Park rail stop, construction is under way on more apartments and shops, which will join a large complex of office, hotel and public buildings.
"Brick Row is definitely giving us the critical mass we are looking for," said Bill Sproull, president of the Richardson Chamber of Commerce. "It has a lot of elements that we think will make it successful.
"And the developers have good partners and financial backing."
More important, Mr. Sproull said, the Brick Row complex should spur additional redevelopment between Greenville and North Central Expressway.
"We are optimistic that Koll Development will do some creative things with the old Blue Cross Blue Shield of Texas complex."
Koll Development is building Blue Cross a $265 million office complex farther north, and it plans to redevelop the old building at Spring Valley and North Central.
Copyright (c) 2008, The Dallas Morning News Distributed by McClatchy-Tribune Information Services.