Checkpoint Launches Channel Partner Program

Reseller partners program is designed to increase availability of Checkpoint EAS systems to smaller retailers


At the National Retail Federation Loss Prevention Conference & Exhibition Checkpoint Systems announced its new reseller program, the Reseller Channel Partners VAR (Value Added Reseller) program, in an effort to make the company's solutions more easily accessed by small retail operations.

"Through our Reseller Channel Partners, smaller, independently owned stores and regional retailers will have access to the same industry-leading Checkpoint technology and excellent service that leading national food & drug, automotive, department store and other chains count on to reduce losses, increase sales and build profits," said Checkpoint Systems' North American division President David Donnan in a Monday statement. "While were meeting the needs of these smaller retailers through the channel partners program, our other sales resources will focus on servicing our major national and international accounts."

The program is designed to ensure that the dealers and integrators selling the Checkpoint systems are trained and meet the company's standards. It requires that the resellers not only have dedicated sales and service teams, but that the companies are also experienced in retail systems and solutions.

"Value Added Resellers currently providing retail technology solutions can become a channel partner at one of two levels," explained Brian Baker, channel manager for Checkpoint Systems in a statement made for the announcement of the new program. "The Authorized Checkpoint Reseller must employ a dedicated sales force and complete the Checkpoint Product Sales Training Program. Certified Channel Partners offer a full range of solutions, are required to employ dedicated sales and service teams, and complete the Checkpoint Sales/Service/Install Certification Training."