Last week at ISC West, the Security Industry Association unveiled a new logo to members and show attendees.
In a statement, SIA Board Chairman Jay Hauhn said that the new logo reflects the organization's strategy outlined by the board last year.
"Members told us they wanted a logo that better reflected the organization. Just as importantly, they wanted a logo that was easy for them to use in their print and online outreach to show that they are SIA members – the recognized thought leaders in the industry," Hauhn said.
Last year, the SIA board drafted a new strategic plan for the organization that emphasizes member interaction with the organization, and reaching out to segments of the industry that were not previously part of the organization's core membership.
"SIA's new logo is reflective of our membership: strong, progressive, energetic, and leading the industry into the future," said Don Erickson, SIA's CEO.
For more information about SIA, visit www.siaonline.org.