Fluidmesh Networks, a provider of wireless infrastructure solutions for security, announced on Monday that it is undertaking a rebranding initiative and also unveiled a new logo.
In a statement, Cosimo Malesci, Fluidmesh’s co-founder and vice president of sales and marketing said that company wanted to "refresh" its’ image to reflect who they are and what they stand for. "We deliver unique, powerful and reliable products and it is time that our image reflects that," he said.
The company said the new logo was designed with specific characteristics of the company's product line in mind. "The color palette – pure red, cool gray and white - are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high-tech logo suggests the analysis of movement, union of elements, and connections," the company said in the statement.
In addition, the rebranding efforts also consists of a complete redesign of the company’s website, as well its’ packaging and collateral materials.
"Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market," Malesci added. "We didn't stress much about the look as we believe that a good product will always be more important. But we also feel that now, as leaders in the market, we must look like leaders."