Axis announces 'Sales Essentials' training course

Axis Communications announced this week that it is adding a "Sales Essentials" course to its Axis Communications Academy curriculum in the U.S. and Canada beginning later this month.

According to a statement, the one-day instructor-led training course is intended to provide channel partners with the best strategies and system demonstration tips for selling IP video.

Among some of the topics covered will include the importance of the video surveillance sales cycle, selling against objection and developing communication strategies that focus on the value of network video to meet customer demands. In addition, instructors will also provide guidance on how to properly demonstrate IP cameras and the resources that are available to channel partners, such as pre- and post-sales support and vertical market solutions.

"Our existing Axis Communications' Academy curriculum tackles the technical aspects of IP video through various courses that prepare partners to become Axis Certified Professionals. Today, they’re well equipped to answer the 'how' behind network video," said James Marcella, director of technical services for Axis Communications. "With Sales Essentials, we’re arming our partners with the best information possible to answer, 'why network video?'"

The inaugural Sales Essentials course will take place in Detroit on Aug. 27, followed by Chicago (Aug. 28) and Cincinnati (Aug. 30) before heading to more than 30 cities across the U.S., including Denver, Houston, Miami, Minneapolis, New Orleans, Philadelphia, San Diego, Seattle and at Axis’ North American Headquarters in Chelmsford, Mass. For a complete listing of U.S. courses, visit