IHS: Top 10 video surveillance trends for 2014

Global market for video solutions expected to continue its steady growth


As the transition towards network video surveillance continues, increasing focus is being placed on the supporting network infrastructure, and a crucial element to this is power. Recent developments in Power-over-Ethernet (PoE) standards and products make the technology a much more viable option for security managers. Looking forward, IHS expects that security camera manufacturers will expand and develop their portfolios of low-powered cameras to conform to the POE+ standard. Technologies that overcome the distance limitations of Ethernet and PoE also will find general market acceptance.

7. Is it Time for a Different View on Live Video and Mobile Access?

Following the events of the school shooting in Sandy Hook 12 months ago, there has been renewed focus on the idea of facility security managers securely sharing live video footage with law enforcement in the event of an incident. The technology needed to provide this already exists, yet issues over ongoing cost—and more importantly, who pays for the system—have meant that market penetration has been limited. However, with costs dropping and a refocus on protection of assets of both the physical and human kind in the post-Sandy Hook era, 2014 could be the year where live streaming of video surveillance to law enforcement becomes the norm.

8. Video Analytics Market Reaches a Fork in the Road

For some time now, video surveillance device vendors have been embedding low-end video analytics applications in their devices and offering them as “free” features. A question has therefore been raised: Will there continue to be a market for video analytics, or will all applications simply be offered for free? As the market reaches this fork in the road, it’s clear that vendors can no longer charge for basic algorithms. That said, in 2014, the market for video surveillance devices with chargeable VCA will remain a viable market in applications where the end-user needs advanced reliable analytics.

9. Security Cameras to Make Some Noise in 2014

More than 70 percent of network cameras shipped globally in 2013 had either uni-directional or multi-directional audio capability, according to a new analysis from IHS. However, the consensus from security systems integrators is that these capabilities are rarely used. Nonetheless, with increasing awareness of embedded audio analytics and even sound source localization, market penetration could be about to rise. With much of the technology already available and the constant need to differentiate products and increase system efficiency, IHS predicts that the market will see greater emphasis on the audio capabilities of video surveillance systems in 2014.

10. Video Surveillance Vendors to Enter New Markets

Contrary to popular belief, the physical security market is not consolidating, at least not in the near future. However, video surveillance vendors are beginning to look at new markets as they invest the profits made from years of fast market growth. Following the announcements of new products from companies like Milestone Systems and Axis Communications and new services from Hikvision and Dahua during 2013, IHS expects this trend to continue into 2014 with more new product and service announcements from network focused security companies, as they seek to add new revenue streams to their portfolio.