Vicon announces new strategic focus

March 31, 2015
Details of new strategy to be unveiled at ISC West

Vicon recently announced that it is adopting a new strategic focus that will focus on building a team-ecosystem of partners and industry experts to develop solutions that address major challenges throughout the security industry.

Following an extensive internal review of the company and analyzing the current industry landscape, Vicon said that it has identified several “mega-trends” in the market that have created a need for this shift in focus including:

  • Decline in industry innovation
  • Consolidation and rise in proprietary behavior
  • “Siliconization” driving commoditization
  • The great expectations for analytics have not disrupted the industry
  • PSIM functionality as an integral component of video management software (VMS)
  • Company-centric selling, rather than solution selling

“Ecosystems thrive when fueled by innovation and collaboration and lately our industry has seen a lack of inspiration and a splintering in working together,” said Eric Fullerton, Vicon’s CEO. “I want to ensure Vicon is a purpose-driven organization that makes the right Partnerships to deliver strong business solutions that enhance our core offerings and foster growth for our partners and true value for our end users by protecting their investments today and in the future.”

Additionally, Vicon said it will focus its own efforts and product development on empowering the team-ecosystem. New initiatives and the specific details of the new strategy will be unveiled by Fullerton next month at ISC West.

“Vicon set out to make a difference in the security industry almost 50 years ago and our next objective is to empower a team-based ecosystem that works together around opportunities while delivering true standards-based solutions that enable end users to escape being locked into a proprietary jail by seemingly ‘open platforms’ that in reality are proprietary,“ said Fullerton.

The company said that it is planning to deliver a new range of solutions and initiatives to the market. The first of these will be the launch of an integrated access control system. In the next few weeks, there will be several additional announcements, including the new integration between the HDExpress NVRs and Express DVRs with ViconNet, the company’s standards-based video integration platform. In addition, Vicon will be launching an open source development program, Vicon Developers Forum, that will allow developers access to create effective applications to run on Vicon cameras.