RESEARCH TRIANGLE PARK, N.C., June 23, 2011 – Netsertive, a fast-growing online ad technology company, has announced the creation of a dedicated security industry marketing solution to be led by industry veteran Shannon Murphy. The new offering is in response to the growing need of manufacturers of security equipment, along with residential and commercial security integration companies, to successfully target local customers online, even as they primarily do business "offline."
Netsertive’s technology platform, time-tested in additional select industries, specifically addresses the needs of small to medium-sized security integration companies and their suppliers, helping both reach new customers with previously unavailable online targeting capability.
According to a 2010 study from media consulting firm BIA/Kelsey, 97 percent of consumers use online search engines (including Google, bing and Yahoo!) to research products and services in their local area before making a purchase. Netsertive helps local security integrators — and their national manufacturers — embrace this new reality by efficiently funneling online search discovery into offline sales.
"If a security integrator, or national equipment manufacturer, is not beating the competition with an online presence — and proper targeting — it will undoubtedly lead to missed sales opportunities," said Brendan Morrissey, CEO, Netsertive. “Online search has become the first step for consumers and commercial customers researching security products and services, and this represents an incredible opportunity for local 'offline' businesses to generate new recurring revenue streams."
Netsertive’s exclusive system continually refines its proprietary knowledgebase for the security industry, delivering search advertising as well as co-branded online display (banner) advertising — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and hyper-responsive to industry dynamics.
To support these efforts, Netsertive has hired Shannon Murphy as director, business development for the security industry. Murphy has 10 years of marketing experience in the security and custom electronics industries. Her most recent experience includes serving as vice president of business development for the Electronic Security Expo, Electronic Security Integrators Forum and the CE Pro 100 Summit. Murphy holds a Bachelor of Arts degree in international studies and an MBA in marketing from Bentley University.
Netsertive’s Local Extend online display advertising and digital co-op platform won a Maximum Impact Award in the Dealer Marketing Services Category at the recent Electronic Security Expo (ESX) in Charlotte, N.C.
"Netsertive is entering the security industry as part of a deliberate focus on a targeted set of vertical markets where we can make a true impact on the bottom line of local businesses and their national manufacturers," said Morrissey. "We understand the critical importance of having deep working knowledge within a particular industry. Shannon brings this to us for the security industry and we are confident she will lead our efforts to help integrators and manufacturers capitalize on the many innovative online marketing opportunities that now exist."