Marco Hegyi named chairman of Visualant

Seattle, WA. – May 12, 2011, Visualant, a pioneer provider of industry-leading color based identification and diagnostic solutions, an emerging leader in security and authentication systems technology and distributor of a wide variety of security solutions through its wholly-owned subsidiary, TransTech Systems, Inc., is pleased to announce that Marco Hegyi has been named Chairman of the Board of Directors of the Company.

Mr. Hegyi has served as an independent director at Visualant since 2008. He has been a principal with The Chasm Group since 2006, and serves as a strategic advisor to both public and private companies. Mr. Hegyi’s passion is in helping companies expand their businesses with innovative technologies and collaborative partnerships. Over the course of his 30 years in the technology industry, he has worked at Yahoo!, Microsoft, and held executive roles in several other companies.

"We are very excited to have Marco Hegyi’s greater participation in the leadership of the Company," said Ron Erickson, Visualant CEO. "Marco’s significant experience in bringing new products to market is a tremendous asset for Visualant as we bring our Spectral Pattern Matching ("SPM") technology out of the laboratory and into the marketplace."

As Chairman, Mr. Hegyi will work with Visualant management and SPM inventors Dr. Tom Furness and Dr. Brian Schowengerdt, both of whom have recently joined the Company as consultants.

"Visualant’s unique and patented SPM technology is transformative and provides a foundation for numerous applications," stated Hegyi. "In this expanded role, I will help align recent and future acquisitions to realize the potential of SPM technology and deliver solutions for our customer’s security and authentication needs."