ADT offers new pinless anti-shoplifting tag

BOCA RATON, Fla. – October 28, 2009 – ADT Security Services today introduced the Sensormatic Ultra•Lite PT, its first secure, pinless anti-shoplifting tag. It can help retailers protect a broad range of items including jeans, leather goods, shoes and handbags that might be more difficult to tag with traditional anti-theft tags, which are pinned to products. The new tags not only help retailers protect more merchandise and decrease losses, they also enhance the customer shopping experience by allowing retailers to openly display items for easy access by the consumer.

Designed with an adjustable spring-loaded metal clip, the Sensormatic Ultra•Lite PT easily attaches to products without penetrating any material. The clip compresses firmly onto merchandise, closing tightly enough to prevent unauthorized removal without damaging items. Its one-piece design allows the Sensormatic Ultra•Lite PT to be more easily applied and removed at the checkout counter.

Retailers need solutions that address a variety of tagging challenges for merchandise such as leather goods and high-end apparel, according to Jeff Bean, vice president, Retail Sales and Operations for ADT.

“It can be more difficult to place anti-theft devices on certain merchandise. This pinless tag is a great way for retailers to help limit losses while offering the same visual deterrent as more traditional anti-shoplifting tags,” said Bean. “The more options we give our retailers the more effectively they can protect their merchandise and limit losses while better serving their customers.”

The benefits of the Sensormatic Ultra•Lite PT include:

An adjustable metal clip that accommodates a wide variety of products including shoes, handbags, clothing, sporting goods and other hard-to-tag items.

One-piece construction makes for easy and quick tagging of merchandise, so products are quickly available for purchase.

A small, sleek design that is a strong visual deterrent without detracting from the merchandise on display.

A high level of security as the tag remains firmly in place and is extremely difficult to remove without damaging the merchandise.

Ease of removal by authorized staff improving customer service at checkout.

The Ultra•Lite PT is the latest tagging solution from the Sensormatic Ultra?Lite portfolio. Like all other Ultra•Lite products, the pinless version is compatible with the high-strength Ultra•Lite magnetic decoupler. It can be seamlessly integrated into any store environment that currently employs Ultra•Lite protection.