Dedicated Micros announces new executive team appointements

Chantilly, VA, 12 - 15 October, 2010 -- Dedicated Micros, Inc. - part of AD Group - which is exhibiting at ASIS 2010, announces the new structure of its Board with a number of key appointments to bring together a strong, highly experienced, team to drive the business forward in the Americas. The four members of the Board who will be working in conjunction with Mike Newton, the new President of Dedicated Micros, Inc., include: Pauline Norstrom - Vice President; Nigel Petrie - Chairman; John Bonsee - Senior Vice President, Sales and John Dolan - Vice President, Business Development.

Looking in more detail at the new Board members for Dedicated Micros, Inc., Pauline Norstrom who has been given the portfolio of Vice President, Dedicated Micros, Inc., will take-up this role in addition to her responsibilities at an AD Group level where she is a Group Board Director and Director of Worldwide Marketing. Norstrom has over 20 years experience in business management, B2B marketing, sales and internet development which should prove invaluable in her new position as Vice President, with her key task being to steer the marketing activities of Dedicated Micros, Inc., co-ordinating the efforts of marketers based in Chantilly with those of the worldwide marketing team at AD Group's headquarters in Warrington, England. Norstrom is also Chairman of the CCTV Section of the British Security Industry Association (BSIA) where she has taken a lead in the development and promotion of CCTV standards and best practice guidance. The UK is seen as the CCTV capital of the world and as such, the standards developed and experience gained by the Law Enforcement bodies in the UK, in applying CCTV as a preventative and forensic tool, are used as a benchmark for best practice all over the world.

Nigel Petrie who becomes Chairman of Dedicated Micros, Inc. will be able to bring a wider perspective to the Board through his considerable expertise in business management and improvement across a wide range of sectors. This proven track record includes working with the prestigious Snowy Mountains Hydro Electric project in Australia and being the Managing Director of First Hydro Company, a peak generator trading in the UK electricity market. Petrie also has considerable non-executive experience in the Healthcare sector both in the US and the UK. In addition to his Dedicated Micros, Inc. role, Petrie will continue to serve as Chairman of parent company AD Group and as Chairman of Neptune Renewable Energy a leader in the development of tidal stream power.

Another key appointment to the Board of Dedicated Micros, Inc. is Chantilly-based John Bonsee as Senior Vice President, Sales. Bonsee is a longstanding member of the team at Dedicated Micros, Inc. and is also Senior Vice President, Business Development and Sales for AD Group's enterprise video arm, AD Network Video. He has more than 30 years experience in senior level
business development and sales positions. This includes 25 years at Baxter Healthcare, Clintec, culminating in the role of Vice President of Sales for the US and the Caribbean. A graduate of Siena College in Loudounville, NY, where he received a B.S. in Economics, John J Bonsee was an Infantry Platoon Commander in the United States Marine Corps and served a tour of duty in Vietnam. He is currently Co-Vice-Chairman for the Military Liaison Council of ASIS International.

The final member of the Dedicated Micros' Board in the Americas is John Dolan as Vice President, Business Development who has a strong surveillance pedigree built-up over 25 years of system sales for the military, aerospace, transport and, most recently, fire sectors. John Dolan's connection with AD Group - the parent company of Dedicated Micros, Inc. - goes back to 1997 when he started work at its Atlanta office and from where he oversaw the successful application of the award-winning TransVu mobile CCTV system in a number of large-scale school bus projects. Most recently Dolan has been working to develop the AD Group's AD Network Video business in the Americas as a one-stop resource for enterprise scale video surveillance projects. Moving forward he will retain responsibility for aerospace sales, on behalf of AD Group subsidiary AD Aerospace, as well as support for military and homeland security sales of specialist surveillance cameras from ISD (Innovative Sensor Developments).

Said Mike Newton, President, Dedicated Micros, Inc.:"The new Executive structure and appointments for Dedicated Micros, Inc. create what I believe is a formidable team which will keep us, and our customers across the Americas, at the forefront of video surveillance technology. I am looking forward to working with my colleagues to realize the full potential of many of the exciting developments which we have coming on stream, in particular, Closed IPTV - a deterministic IP video product solution that brings the ease of set-up and physical security of a traditional CCTV system to the IP environment - which will be receiving an ASIS Accolades Award at ASIS 2010."

For more information on Dedicated Micros, Inc. and its latest CCTV products including Closed IPTV please visit Dedicated Micros' booth #821 at ASIS 2010 or log on to