Jupiter, Florida, USA (March 09, 2011) – When the marketing team at G4S Secure Solutions (USA) enlisted the services of two Texan songwriters to write a song, the team never envisioned the reaction it would receive from company employees around the world. Best known for professional, integrated manned security services and technology solutions rather than music publishing, G4S is turning a corporate marketing campaign into a global fund raising effort.
G4S is the world’s second largest private sector employer and executives at the corporation are hopeful that a large proportion of their global workforce will support the download of their new G4S song entitled "Securing Your World." In doing so, the company hopes to raise substantial funds for charity.
Nick Buckles, Chief Executive Officer, G4S plc commented on this wonderful initiative: "The G4S song 'Securing Your World' was such a hit with employees, that our management team thought it would be a great opportunity to use it to raise funds for people in need – specifically families and children. We are encouraging G4S employees worldwide to help make this charitable effort a success, and ask that they get their friends and families involved as well."
Recording artist Jon Christopher Davis and record producer Sparky Pearson penned the words and music for "Securing Your World" to help G4S launch its new branding at the American Society for Industrial Security (ASIS) conference which was held in Dallas, Texas. The song was performed live at a reception attended by more than 650 customers, partners and G4S employees. Requests for the song started pouring into G4S shortly thereafter, and sparked the idea for the fund raiser.
Nick Buckles continued: "The proceeds from 'Securing Your World' have the potential to make a real difference in people’s lives. This is a simple and fun way for everyone at G4S to be part of something special. I hope they all join in the effort."
"Securing Your World" can be downloaded from www.G4SRocks.com for only $0.99.