Formerly the NBFAA, now the ESA... pictured is the proposed logo for the newly renamed association.
Goodbye NBFAA, and hello ESA. Members, hang on to that old NBFAA-logoed merchandise, since the National Burglar and Fire Alarm Association (NBFAA) announced today that its members have voted overwhelmingly to rename the organization as the Electronic Security Association (ESA)
The name changed passed with 79 percent voting in favor of the ESA name. By-laws of the organization required greater than two-thirds of the votes to be in favor of such a name before a change could occur.
"There were many hours of discussion and reflection, before the NBFAA Strategic Planning and Executive Committees and its Board of Directors voted to recommend an update of the association brand name to the membership," said Michael A. Miller, NBFAA/ESA president. "Strategically, we feel that this name change will strengthen our association and allow us to connect with a broader membership demographic."
Members can expect a fairly quick rebranding. In a statement released to members and the media, the ESA said that "change-over will take place throughout the next several weeks." An ESA logo has already been proposed and was distributed before the organization’s vote. But even though the 61-year-old association is getting a new name, the organization's leaders are clear that the mission remains the same, and it's more an update to reflect a changing technology arena rather than a refocusing of goals.
In 2006, the association looked at changing the organization's name to the Electronic Life Safety & Systems Association (ELSSA), but that motion didn’t pass the needed 66 percent majority vote.