ADI launches global identity initiative

New initiative to bring company’s businesses together under one brand


Melville, N.Y., January 19, 2009 – ADI announced today the next step in its global strategy to support customers and vendors around the world. As part of this strategy, ADI will a launch a new global identity initiative that brings together all its businesses across the globe under one unified brand.

The strategy was developed to support the company’s global footprint, and strengthen its commitment to serving customers and vendors around the world. This brand identity initiative includes a new global logo. The refreshed logo design replaces the straight lines of the previous mark with a stylized arrow that represents momentum and forward motion, a key theme for the company in 2009.

"ADI continues to move forward even as we recognize the challenges we face in today’s economic landscape," notes Tom Polson, President of ADI. "The new brand focuses on ADI’s global strategy, and its strength in providing dealers with the necessary tools and opportunities to be successful in a competitive market. We continue to focus on improving our business and progressing strategically as we look to offer value, stability, and innovation to our global customers."

ADI’s branding initiatives will evolve over an extended period of time, beginning with new print communications, including catalogs, advertising and collateral; and ultimately expanding to include online marketing, website design, industry tradeshows, training and events.