IMS Research re-estimates impact of ADT-Broadview deal

When IMS Research issued its estimate that ADT would have more than 50 percent of the residential alarm monitoring market, it's numbers were doubted publicly by a number of trade press journalists (and by ADT's president in a media conference call. Now the company has retracted its earlier estimates.

Today, the research company has issued a statement saying that it basically forgot that there are independent alarm dealers in North America which use third party stations to monitor alarm accounts. "When these independent dealers are included in the analysis, ADT and Broadview Security account for only around 30% of the residential alarm monitoring market," wrote researchers in a press release.

IMS further notes that "Their market share [ADT combined with Broadview] is further reduced if the commercial alarm monitoring market is also considered."

"[T]he residential alarm monitoring market will remain fairly fragmented despite this acquisition," added researchers in the corrected estimate. Furthermore, the research company said it expected more acquisitions in future years and steady growth.

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