(NORWALK, CONN Dec. 2) - - - ISC Solutions, the reinvented ISC East event, designed to provide security solutions and compliment ISC West, concluded with positive buzz, full educational session participation and an increase in exhibitor renewals for the 2011 event. Highlighting the event was a joint announcement by ISC, SIA and Security 500 to create Security Week in 2011, encompassing ISC Solutions; Securing New Ground (a conference for high-level security professionals that focus on the business of security); and the Security 500 Conference and Recognition Dinner (a leading executive conference on managing and measuring the value of the security function within organizations). This mega-security event will take place Nov. 1-4, 2011 at the Javits Convention Center and Roosevelt Hotels in New York.
Over 250 companies brought product/technology solutions to capture the purchasing and sourcing needs of the full security distribution channel. Pending a third-party attendance audit, a preliminary snapshot of attendee demographics indicates the largest percentage of attendees was security end-users from healthcare, government and campus; the second largest number was integrators and dealer-installers encompassed the remainder. Final attendance numbers with demographic breakouts will be reported as soon as they are available.
"We set out to offer a solutions-based event this year and were happy to see that the concept was embraced," said Ed Nichols, VP Strategic Accounts. "ISC Solutions focused on three vertical segments: government, campus and healthcare. Our commitment to the industry through the reinvention focused on education, both unique content and case studies, represented on the show floor theaters that would deliver an increased number of end-user attendees as a percentage of the overall audience. Most important is our long-term commitment to this strategy and to growing the value of the event to those participating - exhibitors and attendees. We are pleased to see that our exhibiting customers have supported our strategy with a 16 percent increase in exhibitor renewals."
Keith Jentoft, CEO of Videofied, said, "I, for one, met a lot of end-users at the show. I met eight end-users from Fortune 500 companies in the first half of the day."
Jennifer Toscano, portfolio marketing manager for Ingersoll Rand, had similar observation about visitors to her booth. "A lot of the end-users I've seen have been with integrators. You don't get that at a lot of shows."
"Early post-show research revealed very encouraging attendee satisfaction scores," explained Nichols. "We capture a variety of sophisticated metrics to determine the level of attendee and exhibitor satisfaction scores - or a report card on our progress. We are pleased that end-users provided a 63% satisfaction score with a very encouraging 27-point increase in Net Promoter Score (NPS). Additionally, Integrator and Dealer/Installer satisfaction scores were within healthy ranges. We use these straight-forward metrics to hold us accountable to our customers."
In preparing for the event, the ISC Solutions event team utilized an integrated marketing approach to reach end-users in the focused vertical sectors and through grass-roots efforts.