Grocer adopts Sensormatic analytics for shrink reduction

Boca Raton, Fla. – May 6, 2009 – In today's tough economic times, more and more retailers are investing in business intelligence to help control shrink and boost their profits. Recently The Great Atlantic & Pacific Tea Company (A&P), a leading U.S. retailer and business unit of the Tengelmann Group of Germany, has deployed Sensormatic Analytics business intelligence solutions from ADT powered by Retail Expert. A&P will utilize these comprehensive tools to monitor cashier activities in a combined total of more than 400 outlets, increasing the Sensormatic Analytics global customer base to more than 16,000 stores.

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 444 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.

As a reporting and performance improvement tool for retail loss prevention and operations, the Sensormatic Analytics suite provides retailers with essential data to help uncover various sources of store losses and reduce shrink. When combined with business intelligence it can assist in meeting profit margin goals.

Founded in 1859, A&P is one of the nation's first supermarket chains. The Great Atlantic & Pacific Tea Company's family of supermarkets includes A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Fresh and Food Basics which collectively now operates 444 stores. As the largest food retailer in the Northeast U.S. A&P needed a corporate-wide solution to address internal shrink. The application had to be compatible for both corporate and field deployments, while also having the ability to integrate with A&P's Intellex video surveillance system to help investigations. A&P also sought a customizable application that could be tailored to the needs of various user levels.

Based on these requirements, A&P chose Sensormatic Analytics NaviStor POS and NaviCase integrated case management solution. According to Don Terreri A&P's senior director of asset protection, "The Sensormatic Analytics suite helps meet both our short-term and long-term objectives, offering us solutions that can monitor not only our POS activities, but also our pharmacy and direct store delivery areas."

His statement is reflective of responses in a recent study by Retail Systems Research (RSR), "Loss Prevention and Beyond: Survival of the Fittest," sponsored by Sensormatic Retail Solutions. Seventy-one percent of all respondents said they frequently use exception analysis reporting, a key business intelligence tool, as a critical technology in their loss prevention arsenal. Fifty-three percent of all respondents cite better business intelligence as needed to make effective use of the vast amounts of loss prevention data that exists, especially from video surveillance systems.

"In tough economic times many retailers have been forced to reduce staff levels while facing the reality of rising shrink," said Jeff Bean, vice president, retail sales, ADT. "As some of our leading retailers have realized, their investment in our store business intelligence technologies is one of the best ways to maximize profitability, improve shrink and be better positioned to survive the economic turmoil."