ADT Unveils Custom Residential Security Integration Program

BOCA RATON, Fla., Jan. 4 -- ADT Security Services, a unit of Tyco Fire & Security, today announced the introduction of its ADT Custom Home Gold Service platform aimed at providing affluent homeowners with one-on-one, customized security and automation products and services to meet the demands of their lifestyle and home environment.

In addition to customized traditional security services such as burglary, fire, smoke and carbon monoxide alarm systems and services, ADT Custom Home Gold Service includes a selection of home automation offerings including full video services that allow homeowners to look in and record video of their home remotely from anywhere in the world.

"For many years, ADT has been helping our commercial customers meld emerging technologies into their security applications," said John Koch, president of ADT North America. "With ADT Custom Home Gold Service, ADT brings its experience as a systems integrator into the home, building on its many strengths as the industry leader serving both residential and commercial customers in the installation, service and monitoring of electronic security solutions in the digital age."

Dedicated, highly trained ADT Custom Home Gold Service security advisors and installation technicians work closely with homeowners to help address their specific security and home automation needs and preferences. ADT Custom Home Gold Service monitoring is conducted from a specialized facility in Kansas City, Mo., backed up by the country's largest network of interconnected security monitoring centers.

ADT Custom Home Gold Service subscribers are given a dedicated telephone number that can connect 24 hours a day, seven days a week to a preferred customer service agent who can respond to questions or concerns. If more convenient, customers may also contact a customer service agent through a dedicated email address.

ADT has been deploying the ADT Custom Home Gold Service program for the past 16 months, putting the required staffing and infrastructure in place to provide the enhanced level of residential security and automation service, according to Tim McKinney, director of custom home services for ADT in North America.

"Affluent homeowners have different lifestyles and needs from the average homeowner," said McKinney. "They often have more service personnel coming in and out of their homes, security gates, multiple structures and more unique applications. ADT has established dedicated service and technical staff as well as a proven list of product offerings that can be customized to provide a premium level of service to meet the specific needs of the higher-end residential security market."

Prior to installation of a system, ADT Custom Home Gold Service customers work with ADT custom home security advisors to evaluate their risks and to discuss security system and video surveillance needs. The result is a customized solution that can help meet those needs.

"ADT Custom Home Gold Service addresses not only new homeowners, but existing security system customers who wish to elevate or enhance their existing technology," said McKinney. "Once we fully understand the customer's needs, we work with them to help develop a system specifically designed to meet those requirements. ADT Gold does not offer packaged services because each system is customized and specific for that homeowner.

"ADT's Custom Home Gold Service can provide a level of security and service that we believe will become the new gold standard for affluent residential security and automation," said McKinney.

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