AVAD to Distribute Chief Mounts

Distributor of custom home electronics adds mounting solution manufacturer to roster of brands


Van Nuys, Calif. – June 11, 2007 – AVAD LLC, America’s leading distributor of custom home electronics, announced today that the company has entered into a distribution agreement with Chief, the leader in mounting solutions and accessories for projectors and flat panel displays.

Effective immediately, AVAD will carry Chief mounts for flat screen TV’s and projectors: Reaction Articulating Arms, In-Wall Accessories, Cinematic Motorized Mounts and Projector Mounts and Accessories at each of the company’s 37 U.S. locations. By partnering with AVAD, Chief now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.

"We’re excited to build a new relationship with Chief, which will allow us to offer their high-quality mounts to our dealers," said Bob Gartland, president of AVAD. "Our goal is to always provide the most innovative and reliable AV products to our dealers. Partnering with Chief allows us to continue that mission."

AVAD will serve as a supply chain partner to distribute Chief products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with Chief product training, complete technical support and fast and easy access to inventory at locations across the country.

AVAD dealers will benefit from a wide variety of Chief’s unique flat panel mounting solutions, affording them the freedom to design home electronic systems that truly work within a room, regardless of space requirements.

"Our new relationship with AVAD combines the strong dealer base AVAD has developed with its local service and support with some of Chief’s most innovative product solutions,” said Steve Durkee, vice president of Sales for Chief Manufacturing Inc. “Additionally, we trust AVAD to distribute our products because the company’s demonstrated support systems and product training align with Chief’s core values."