Fargo's new website is designed provide tools to help potential customers select the products they need. Pictured is the four-question card printer selection tool.
New Fargo.com Educates Card System Buyers with Speed and Ease Intuitive, interactive tools help visitors learn, compare and create systems
Minneapolis, MN (September 21, 2006) â€“ Fargo Electronics, Inc., a global leader in secure technologies for card identity systems, today announced the launch of its revamped Web site, www.fargo.com. Eight months in development, the site provides interactive tools to help visitors find the relevant information they need to make sound card system buying decisions.
In addition to a dynamic new look, the site features intuitive navigation, interactive tools and demonstrations that go beyond flat text and images to educate visitors on the options available in creating a secure card issuance system. These tools include:
Security Assessment Tool: Designed to analyze an organizationâ€™s card identity program and provide a rate of its risk, this tool recommends steps to take to enhance the security of its cards and card issuance program.
Printer Selector Tool: With four simple questions, the tool evaluates a visitorâ€™s needs, then recommends â€œbestâ€ and â€œgoodâ€ printer/encoder options.
Create a System Tool: Select a card printer/encoder, software, visual security options and a materials management system to put together a customized solution.
Comparison Tool: Visitors can view product options in comparison matrices that rank features, industries, security levels and visual security offerings.
Visual Security Demo: This interactive demo features an overview and details on holographic foils, overlaminates and transfer film.
The site is also home to ID Solutions, a monthly newsletter for card program managers which includes Fargo case studies, industry news, trends and tips. Visitors can also subscribe (free) on the site to receive the newsletter via email each month.
â€œThis is all about the visitorsâ€™ experience,â€ said Kathleen Phillips, Fargoâ€™s Vice President of Sales and Marketing. â€œWe conducted extensive research prior to development of the site to discover what visitors want in their Web experience. They want a single source they can trust, with comprehensive but not overwhelming information. And, of course, they want to find it fast. Our usability testing following the development of the site confirmed that visitors like the interactive tools and are finding what they want. On average, they are more engaged in the content and are spending 38% more time on the revamped site.â€
The site is currently available in English, but development is underway for additional languages to be added shortly.