Brady Corporation Updates BradyID.com eCommerce Site

Company taps Endeca to enhance online customer experience


"Brady has stepped up to the challenge of providing a unique and powerful B2B eCommerce customer experience. Endeca IAP enables users to discover the goods and services that they are looking for, but also increases their awareness of products and services they may not have immediately realized were available," said Jason Lewis, senior vice president of marketing at Endeca. "When this happens, companies like Brady experience tremendous improvement in meeting eCommerce goals and initiatives, such as decreased cost to service customers, increased conversion rates, and increased customer satisfaction."