Security First AlarmGroup Creates New Program for Independent Dealers

Residential dealer program to be unveiled at ISC West


PASADENA, Calif. – A comprehensive new residential dealer program focused on helping independent alarm dealers build their businesses will be announced at ISC West 2006 in Las Vegas at a news conference on Wed., April 5 at 11:30 a.m. in Marco Polo Room 701 on the lower level of the Sands Expo.  Security First AlarmGroup (SFA) has secured a five-year forward funding commitment for the program from a Midwest-based finance company, supported by a consortium of banks, and is dedicated to helping local dealers build long-term equity in their companies.  

Participating dealers in this new program will not be subject to customer guarantees or holdbacks, nor will they be required to have an exclusive agreement with SFA.  Further details of the program, which include a lifetime revenue-sharing model and competitive front-end multiples, will be specified by company principals at the announcement. 

“Since the inception of the mass marketing of alarm systems in the 1980’s, I have never seen a program that recognizes independent dealers for the creativity and hard work they contribute to this industry,” said SFA President Tony Smith.  “We created this new dealer program with a clear focus on the long-term success of these independent businesses that are so vital to the electronic security industry.”   

Security First AlarmGroup, LLC (SFA) is a subsidiary of a Delaware Holding Company.  SFA offers an innovative alarm program designed to build value and equity among independent alarm dealers.