VideoProtein Joins Retail Broadband Alliance

Platform provides merchants with security and business management video tools


Delray Beach, FL – (July 26, 2006) – VideoProtein, a web-based remote IP video content management platform, has joined the Retail Broadband Alliance, a forum that makes it easy for merchants migrating to broadband networks to increase revenue, cut expenses, and improve customer experiences.

Video Protein leverages existing IP infrastructure networks providing business owners with video for both security and business management. The VideoProtein platform enables business owners to view employees, assets and inventory 24 hours a day as well as offering a host of services, including video verification, central station monitoring, tracking, detection, providing a count on the number of people in a field of view over time and recording when an event of interest occurs.

“VideoProtein is dedicated to providing the retail market with an affordable and easy to use IP video solution to monitor business activities on a daily basis,” said Anthony Pugliese IV, president of VideoProtein. “Joining the Retail Broadband Alliance allows VideoProtein to expand its offerings to the retail market and helps retailers move towards deploying broadband business solutions.”

The Retail Broadband Alliance brings together companies that represent products and services used in the entire retail sales supply chain for data networks. The Retail Broadband Alliance’s nearly 200 companies pick and choose the providers they want.

Membership in the Retail Broadband Alliance will enable VideoProtein to expand its distribution through other member companies who already do business with retailers that are VideoProtein’s target customers. Another benefit is that VideoProtein may be able to refer customers that need related services to other member companies.

“New Edge Networks welcomes VideoProtein into the growing Retail Broadband Alliance,” said Greg Griffiths, vice president of marketing for New Edge Networks. “VideoProtein represents yet another trusted choice for merchants who turn to the Retail Broadband Alliance for support in migrating to broadband.”

The Retail Broadband Alliance is a forum that makes it simple for merchants to migrate to broadband networks. It brings together almost 200 companies that provide products and services used in the retail supply chain for high-speed data networks. Through joint marketing and educational programs, the Retail Broadband Alliance helps increase awareness of viable broadband-ready solutions and new offerings that increase revenue, cut expenses, and improve customer experience for retail merchants. New Edge Networks, which provides broadband networks to 100 percent of business addresses in the United States, formed the Retail Broadband Alliance in November 2004. Information about the Retail Broadband Alliance and membership is available at www.newedgenetworks.com/solutions/rba/.

VideoProtein, a product of ShopLive.com, is a leading developer of scalable remote monitoring and surveillance systems that take advantage of open-architecture, hardware-independent platforms. The company’s web-based remote IP video content management platform leverages existing IP network infrastructure for easy integration with multiple applications, including retail/POS integration, live one-on-one IP video commerce, central monitoring station, security and monitoring services, enterprise and hosted residential/small business solutions. For more information, visit www.videoprotein.com.

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