Altronix Initiates Branding Strategy With Introduction of New Product Series

“When we made the decision to expand our product portfolio, it was apparent we needed to further differentiate ourselves as an innovative forward thinking company and to delineate Altronix’s product lines by creating a stronger identity for them,” said Alan Forman, President, Altronix, Corp. “Our steadfast commitment to providing the best in breed power supplies and accessories, along with Altronix’s unparalleled reputation for quality, reliability, performance and customer support have resulted with a continued increase in market share. “

“The first of Altronix’s new brands – HubWay™, Maxim™ and StrikeIt™ – are the first of several new series scheduled for impending introduction. The new brands incorporate Altronix’s proven core power supply expertise along with unique application specific solutions. They provide security professionals with more efficient and cost-effective choices for systems design and integration,” continued Mr. Forman. “Our branding strategy signals a new direction for Altronix that we believe will result in substantiating that Altronix is more than just power”.

The HubWay Video/Data/Power Product Series provides centralized UTP video, RS422/RS-S485 data and distributed camera power over a single CAT-5 (or higher) cable to simplify CCTV installations for distances up to 1000 feet. The first product in the series is the HubWay1 which features eight (8) built-in individually selectable 24/28VAC power outputs. The HubWay1 is universally configurable for both AC and/or DC cameras when used in conjunction with HubWay Series matching AC or DC video combiner/transmitters.

The new Maxim Access/Power/Controller Product Series provides system designers and installers with “maximum” power choices and the highest levels of versatility. Available in centralized rack or wall mount models, these units interface with access control panels and power a myriad of access control accessories and locking devices. The Maxim Series features sixteen (16) independently trigger controlled inputs/outputs and deliver 12VDC and/or 24VDC at up to 20amps of total power. All outputs incorporate built-in selectable fire alarm (FACP) interface.

StrikeIt Panic Device Power/Controller Product Series is specifically designed to handle the high power surge required to drive one (1) or two (2) 24VDC panic devices that have large in-rush current requirements (up to a max of 16 amps for 300ms ea.). The supervised lock outputs incorporate a programmable timed release feature ranging from 300ms to 30 seconds. Unit features programmable fire alarm (FACP) disconnect. StrikeIt includes both 12VDC and 24VDC aux. outputs for powering access control accessories. Two (2) form “C” follower relays and an additional two (2) delayed form “C” relays which follow the lock outputs are provided for activation of automatic door operators. Onboard circuitry provides for standby battery charging.

“The HubWay, Maxim and StrikeIT Series are the first of several new brands we will be introducing during the first quarter of 2006,” said Mr. Forman. “Look to Altronix at ISCW for several additional introductions that support our new branding strategy and deliver ‘more than just power’ from Altronix.”

For more information on Altronix’s extensive line of products, call toll free 1-888-258-7669, e-mail info@altronix.com or visit www.altronix.com.

About Altronix
Altronix is a leading designer & manufacturer of quality low voltage electronics for Security, Fire, CCTV, Access Control, Nurse Call, and Automation markets. Altronix provides Power Supply/Chargers, Battery Enclosures, Timers, Controllers, DIN Rail products, NAC Power Extenders, Transformers, Rechargeable Batteries, Relay Modules, Siren Drivers, Snap Track products, Power Distribution modules, and Automation products. Altronix also provides Custom Electronic Product Design and Assembly. Altronix products carry a lifetime warrantee and are manufactured in the U.S.

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