US Retailer Installs Axis Network Cameras in Stores

Jan. 19, 2006
National retailer to use Axis surveillance technology in about 200 of chain's 1,000-plus stores

Axis Communications, the global leader in the network video market, announced today that Axis network cameras are being installed by a major national retailer to monitor approximately 200 of the chain's more than 1,000 stores. The deal includes more than 1,000 Axis network cameras, with 9,000 additional cameras expected for coming years.

The retailer is installing the Axis network cameras in new and remodeled stores and is retrofitting other locations with the technology. The cameras will primarily be used for store security and loss prevention and are replacing an analog camera and digital video recorder system previously used by the retailer.

"Axis has seen an increasing number of retailers migrating their surveillance systems to IP-based platforms," said Ray Mauritsson, President Axis Communications. "This is primarily because the technology is more manageable, scalable and cost effective than analog systems, and retailers can integrate it with other critical systems such as inventory control and point of sale."

The rollout of this installation began after the completion of an extensive pilot program in which Axis network cameras were tested against products from other manufacturers. The retailer chose an IP-based system due to overall lower system costs and superior image quality as compared to the existing analog cameras.

Axis network cameras connect directly to IP-based networks and contain built-in Web servers and operating systems that enable the transmission of real-time images over the Internet. Unlike analog systems, network video systems eliminate the need for expensive coaxial cabling because they utilize Ethernet for video transport over local area networks (LANs) and the Internet. In addition, network video systems use standard PC server hardware for monitoring and recording video, which provides a cost-efficient and scalable architecture that is suitable for a system of any size.