Stanley Security Solutions Stands up to Be Counted

New player for security industry looks for options in industry, focuses a 'direct-to-end- user' approach


"The trend occurring in retail is continued consolidation," says Finnance. "Retail customers are growing by leveraging buying power and the ability to open new stores at minimal costs. By centralizing our activities, we talk to 'higher ups' and try to show them more than a simple spec and bid. If they like our product can hopefully get to a point where provide them more services."

For now the company has 50 field offices that already exist, thanks to existing operations of companies like Best, Frisco Bay and Stanley works. The company is in the process of re-branding all their divisions - so the "vans" you'll soon see will be Stanley Security Solutions vehicles, and not marked as representative of the previously acquired companies.

But the road ahead won't be as seamless as a well-integrated security system. First there's the training that will take current company workers who know their own product line well - such as BEST or Blick or Frisco Bay - and educate them to the complete offerings of the Stanley Security Solutions company. There's also the issue of walking into a maturing market where the entire lines of operational duties have been blurred due to the physical security vs. IT security push-and-shove that has come about as access control and surveillance systems have become IP-addressable.

But Finnance says that despite such industry factors, they're expecting a rather positive future. The company's analysis of the physical security market puts growth at 8 percent per year after tracking Frost & Sullivan and investment banking research. And there are plenty of options for growth left for the future, with DVMD and biometrics open to a great deal of integration in coming months and years.

As far as what's to happen next for this new addition to the security solutions market, Finnance says the company is still in the acquisition mode and will focus its work on the retail, education, healthcare, financial and industrial markets.

"The goal is to grow our business to be about half of Stanley," he adds.