Samsung Techwin America

Samsung increases market share in the Americas

Ridgefield Park, NJ (July 15, 2014) – Building on a global brand that continues to gain in popularity with security professionals, Samsung Techwin has gained substantial strength in both the Video Surveillance and Security Camera categories, according to the 2013 report from IMS Research. The study, released in May 2014, shows that Samsung’s market share in the Americas rose from 2.7% in 2012 to 3.2% in 2013.

“Our continued success is a direct result of the combined performance and added value that Samsung video surveillance and security products provide to our reseller partners and customers,” said Tom Cook, Samsung’s Vice President of Sales, North America. “By allowing security professionals to do more for less, we are redefining how video surveillance and security solutions are evaluated, specified and implemented.”

For security cameras overall – IP together with analog – Samsung’s market share rose from 4.2% in 2012 to 4.7% in 2013, lifting the brand to a solid 5th place in a continuing climb up the chart.

Samsung’s power in the still-strong analog camera market is indisputable. Every other brand in the IMS study lost analog market share, but Samsung continued to grow in the category, moving up to the first position in ranking. On the IP side, Samsung made their first showing in the top ten, coming in at number nine and demonstrating their influence in this category.

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