Market specialization and unique business practices drive Sielox’s continued success

April 15, 2015
Company targets SMB markets and reseller partnerships typically ignored by large access control suppliers

Las Vegas, NV (April 15, 2015) – For more than 35 years, the Sielox brand has continued to persevere in the ever-changing technology landscape of the professional security marketplace. Sielox survived the often fatal transition from a privately to a publicly owned business, and then back again to private ownership during its lifetime. In fact, when Sielox CEO and President Karen Evans took Sielox private a little over 4 years ago, industry watchdogs and the competition both voiced opinions that the company wouldn’t be able to compete in the access control market as a mid-sized independent given the level of competition. Fortunately, Evans and her dedicated team had other ideas.

Sielox continues to gain market share in the SMB market for systems that typically deploy fewer than 20 doors, but often require thousands of identities and high levels of integration with related security systems.  The company’s unique and highly focused integrated suite of access and emergency notification solutions has proven that it offers the right combination for SMBs across numerous vertical and mainstream markets.  Additionally, the company’s go-to-market strategy is built on a network of predominantly regional and local systems integrators catering to SMBs, which continues to be an effective business strategy.

Sielox offers a portfolio of advanced solutions designed for stand-alone or integrated implementation, including: the Pinnacle® Access Control and Event Management Platform, the unique “no end of life” 1700 Controller, the powerful Sielox CLASS Crisis Lockdown Alert Status System™ (CLASS), and the Sielox AnyWare™ Browser-Based Access Control Platform. These flexible elements empower systems integrators to configure a wide range of tailored solutions to meet different needs using the same powerful 1700 Controller, which simplifies service and support and reduces the number of products that need to be stocked and trained on.

In addition to meeting the various needs of the multitude of verticals within the SMB space, Sielox’s portfolio delivers cost-efficiency for tangible Return on Investment (ROI) improvements and lower overall Total Cost of Ownership (TCO). Equally important, Sielox’s portfolio is structured to provide reseller partners with high margins, making the pursuit of SMB business not only practical but also profitable.

“There are two core philosophies we’ve embraced over the years that continue to drive Sielox’s growth. The first revolves around our dedication to developing and sustaining a well-balanced and highly integrated portfolio of solutions that addresses the specific needs of SMBs. The second is to provide our reseller partners with the tools and dedicated support to cultivate new market opportunities,” said Ms. Evans.

“Our product portfolio and corporate culture are quite different from those of the big corporate access control suppliers. We are selective about who carries our solutions, and we work closely to protect their interests and customers,” continued Ms. Evans. “It’s a different business model for sure, but one that has clearly worked for Sielox and our reseller partners.”

For more information about Sielox, visit www.Sielox.com, email [email protected] or call toll free 800-424-2126.