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What People Are Saying about Cisco-BroadWare Acquisition

Industry leaders comment on Cisco's strategy as the company reaches deeper into physical security
SIW EDITORIAL STAFF
SecurityInfoWatch.com
Updated: 02-6-2009 1:29 pm

We asked a few industry leaders to share their thoughts on what Cisco's forthcoming acquisition of BroadWare means. Here's what they had to say:

"Based on what we are seeing, the video surveillance infrastructure market is experiencing phenomenal growth across multiple industries. Cisco recognizes the market opportunities, and the acquisition validates this important market. I predict that you will see an increasing number of more innovative technologies giving customers scale, flexibility and performance needed for intelligent, integrated IP video networks."

-- Richard “Chip” Howes, CEO, Steelbox Networks

"Expect Cisco to keep learning, growing and acquiring to expand its physical security business. Traditional security industry companies who in the past have grown their product lines and customer bases by acquisition, have done so in a somewhat clumsy fashion. For the most part they have not done a very good job of reconciling their products to eliminate the confusion caused by product overlap.

In contrast, Cisco's acquisitions are strategic, directly support their market share expansion, and fit into Cisco's Intelligent Converged Environment (ICE) framework. That's a new twist for the security industry -- a technological framework into which acquisitions can fit. Cisco can hit the ground running from both a technology and a marketing perspective.

Cisco does not stop there, however. With its Cisco Connected Real Estate (CCRE) it is also doing something very important that traditional security industry manufacturers are struggling with but have so far failed to do. Cisco is defining and enabling convergence-based business models for its business partners and customers using Cisco technologies.

All of these things give Cisco a very powerful position, and the company is nowhere near done yet. I don't think traditional security industry companies are examining the breadth of what Cisco is doing closely enough."

--Ray Bernard, industry consultant, author of The Security Minute, and contributing editor for Security Technology & Design magazine

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