SANTA CLARA, Calif. — Sept 26, 2023 — Baffle, Inc. today unveiled a solution for securing private data for use in generative AI (GenAI) projects that integrates seamlessly with existing data pipelines. With Baffle Data Protection for AI, companies can accelerate GenAI projects knowing their regulated data is cryptographically secure and remain compliant while minimizing risk and gaining the benefits of a breakthrough technology.
GenAI tools like ChatGPT are now available very easily via the web and can deliver new insights from public internet data, which has led to a surge in their adoption. Companies want to get competitive insights from their private data but are prevented from doing so given the risk of sharing that data with public LLMs. Consequently, they have barred employees from using public GenAI services out of security concerns.
Fortunately, there are private GenAI services available, specifically retrieval-augmented generation (RAG) implementations, that allow embeddings to be computed locally on a subset of data. But, even with RAG, data privacy and security implications, especially compliance regulations, have not been fully considered, and these factors can cause GenAI projects to stall.
While the C-suite and investors push for AI adoption, security and compliance teams are forced to make difficult choices that could put the company at risk of financial or reputational loss. Baffle Data Protection for AI empowers companies to easily secure sensitive data for use in GenAI projects against those risks.