Andrew Elvish, Genetec's Vice President of Marketing, talks with SIW editorial director Steve Lasky about various dynamic trends and technologies affecting the current state of the security industry -- including managed services, cybersecurity initiatives and the potential future role of artificial intelligence and machine-learning applications in the industry.
Joining Genetec in 2012, Elvish has led several strategic marketing and product initiatives such as new product introductions, global media, public relations, and communications campaigns.
With over 20 years of experience in software and technology marketing, Elvish provides a unique view into the changing landscape of security and brings executive-level strategic leadership to the company’s brand and customer-facing activities.
