In case of the unfortunate event of a successful attack, preparedness can greatly increase the level and effectiveness of response. Retailers who partner closely with law enforcement and understand their needs can provide information and details more effectively. They can also set their own expectations, evaluating the particular situation and understanding the level of response they will receive — whether emergency responders will be tied up at the site or be responding directly to their needs.
While homeland security is complicated, the formula for success is simple: awareness and preparedness are the best policy.
Eric White leads the retail strategy practice at Wren, a provider of retail physical security solutions. He has 20 years of experience in loss prevention, asset protection and physical security, having served at Walmart and The Home Depot. He has been awarded Fellow status for innovative work and leadership in the private sector and serves as Chair for the American Board for Certification in Homeland Security (ABCHS). Mr. White writes about his experiences in the Wren blog at www.wrensolutions.com. He can be reached at firstname.lastname@example.org.