Using Video Analytics in a Retail Environment

Video surveillance solutions are often perceived by retail managers as an unfortunate necessity to prevent loss from theft, fraud and shrinkage. These systems are often viewed as a financial burden, rather than an efficiency maximization tool. However, an...


Video surveillance solutions are often perceived by retail managers as an unfortunate necessity to prevent loss from theft, fraud and shrinkage. These systems are often viewed as a financial burden, rather than an efficiency maximization tool. However, an intelligent video management platform that harnesses sophisticated analytic capabilities can help your organization increase operational efficiency while securing assets, infrastructure, property and lives.

Increasing the Effectiveness of Security Resources

An intelligent video solution helps to ensure a safe environment for customers and staff. Every area inside and outside of a store, including large unmanned parking lots and distribution environments, is a potential security risk for employees and customers. Security teams are often spread thinly over increasingly large areas, making rapid response difficult during emergencies. Video analytics applications sort through massive amounts of video data collected by any number of security cameras and identify the most critical events and behaviors of interest. Applications like intrusion detection and loitering detection proactively identify suspicious activity and alert security personnel, enabling them to focus only on the most pressing situations. By extending the resources of existing security personnel, video analytics prevent information overload and deliver the actionable intelligence required to eliminate threats before they escalate.

Expedite Investigations and Improve Collaboration with Law Enforcement

When a security incident occurs, retail security personnel need to rapidly understand what happened, why it happened, and collaborate with local law enforcement to share valuable intelligence. Intelligent video applications can tag events of interest to help security personnel reduce the time required to sift through thousands of hours of video footage to identify what's important to an investigation.

With the right solution, gathering case-related audio, video, and data from an array of cameras and enterprise systems is as easy as searching within one database, and then can be automatically sent to the proper authorities. This is critical to support litigation and to resolve injury claims and to reduce the internal burden of loss prevention case management

Attacking Loss Prevention with POS Analytics

For years, video surveillance systems have been used by loss prevention professionals to monitor retail locations in order to prevent theft. The challenges associated with retail loss prevention are typically related to Point-of-Sale (POS) activities in which employee theft can play a major role. Loss prevention teams need the ability to immediately identify suspicious register transactions and act upon them in real-time.

Intelligent video solutions are helping retail managers address this issue through POS analytics applications. For example, one application specifically targets employee return fraud — when a cashier rings a “return transaction” without a customer present. Through sophisticated integration with a retailer's POS system, these analytics detect if a customer is present when a return transaction occurs and automatically alert management in the event of a potential security breach.

Open Architecture Leads to Easy Integration

In order for an intelligent video solution to integrate seamlessly with a retail organization's other IT systems, it has to be built on open, accepted IT industry standards. An open architecture allows for seamless communication and information mobility between systems like access control, intrusion detection, fire detection and POS. When video collaborates with other systems, a strategic alliance is created. For example, when analytics detect a potential security breach, they can automatically trigger actions within other systems, such as the locking of a door or sounding of an audible alarm.

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