Verticle Markets: A Prescription for a Lucrative Business

The Healthcare Market Can Put Profits in


The healthcare industry can be a very lucrative market for the sale of all types of security systems, from access to intrusion to fire and safety and video. A dealer integrators' initial sale is typically just that, a beginning of many systems to come. Plus, many facilities today are interconnected, meaning that the site you visit is just one of many places where systems will be installed.

The University of Medicine and Dentistry of New Jersey serves as the state's university of health sciences and is the largest such institution in the country. It encompasses research and teaching facilities, as well as patient clinics and hospitals. On any given day, the university's network of five schools, spread across five cities, is accessed by up to 18,000 students, researchers, teachers, patients and employees. Securing each facility is a primary concern of the university. When it sought to improve security throughout its campuses, the university looked for a single system that could tie all of its properties together. Its aim was to make the facilities both highly accessible and highly secure at the same time.

"One of the basic goals of this system is patient control, keeping patients from going where they should not be," states Sgt. Frank DeMarzo, communications supervisor in charge of communications for the Public Safety and Police Departments on the main Newark campus. "There is also the protection of pharmacies and cash. The perception of security is in itself a deterrent and some of the campuses are in somewhat rough areas (such as the main campus in Newark)."

The university chose Access Control Technologies of Clifton, N.J. to perform the installation of GE's Picture Perfect Enterprise access control system, along with a GE video surveillance system. The enterprise access control system is networked to serve all five campuses. The universitys' security system has evolved from a $100,000 investment in 1993 to over $2 million today. The university's ultimate goal was to tie all security systems together, from access control to CCTV to intrusion detection.

It is a very complex system with dual credential-based access control with 22,000 users, including multiple-level access at certain points. At any given time, there are 400 digital inputs/outputs on the system. The university recently upgraded its CCTV system to GE's Triplex digital video multiplexer-recorders with Ethernet capability and plans to add 75 new cameras. The security staff can record, play and view surveillance activity simultaneously with digital day/night pan-tilt-zoom cameras stationed throughout the five campuses.

The surveillance system has 900 gB hard drives, so the university can store images for almost seven months. It also integrates with the access system, allowing officials to call up instant live video and recordings of alarm conditions and system activity.

Currently, the predominant card reader is the GE Security magnetic stripe reader, but the university is migrating to dual credential readers that also accept proximity cards throughout its campuses. The proximity cards are integrated with patient accounts. When patients present their card, their medical record is accessed.

The video system uses fiber optic cable for transmission in about three-quarters of the property with GE equipment at each end of the fiber run. The CCTV system integrates into its access control and HVAC counterparts using GE's Facility Commander platform. According to DeMarzo, this is especially important because he will be taking over the monitoring of fire sensors, adding 200,000 alarm points to his supervisory realm.

A Solution for Transmission
JFK Medical Center in Atlantis, FL., recently completed a $76 million expansion. As part of its security upgrade, unshielded twisted pair (UTP) wire was chosen to transmit video signals from cameras to monitors via existing equipment, saving time and money on both installation and maintenance. Security dealer Florida State Fire & Security used NVT's transmitters, transceivers, receivers and hubs for this installation.

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