Verticle Markets: A Prescription for a Lucrative Business

The Healthcare Market Can Put Profits in

In reality, most healthcare customers have more offline opportunities for you than online opportunities. It's estimated that the typical installation has only 10-20 percent of its openings accessed via an online system. That leaves an additional 80-90 percent of all doors available to you to protect with offline locking systems.

Instant Access to Vital Medical Information
"What fits in the palm of your hand and puts medical data right at your fingertips?" asks the flyer from Robert Wood Johnson University Hospital-Hamilton, an acute care community hospital located in Hamilton Square, NJ. Patients know it's the Smart Health Card, which resembles a credit card and is embedded with a magnetic stripe that is encoded with the patient's medical record number. At registration or in the Emergency Department (ED), one swipe through a reader?interfaced with the hospital's registration system ? and medical staff has immediate access to vital medical information.

"The community and hospital have reacted favorably to the Smart Card program," relates Barbara Forsyth, Hospital In-Patient Admissions. The Smart Card program is based on the Patient Card System implemented by Health Card Solutions of Forest Lake, MN. This integrator provides customized health card systems to medical institutions nationwide. As at Robert Wood Johnson-Hamilton, Health Card Solutions specializes in creating a fit between a hospital's patient identification card and its existing hospital information system.

The Smart Card program, according to Forsyth, facilitates the registration process because Admissions staff does not have to search by name or social security number, which reduces the incidence of duplicate medical records. "In our first two years of this program, we've printed over 60,000 Smart Cards," reports Forsyth. "Weekly, we continue to print about 100 cards on request from the community per week."

To print cards, the Hospital employs two Zebra P310 card printers. The standalone P310 prints sharp, readable bar codes, ID photos, graphics and text, edge-to-edge, in seconds. Its easy-to-load, low maintenance design makes it simple for anyone to operate. Green, yellow and red LED indicators provide easy-to-understand printer status. Printer ribbon synchronization is automatic, eliminating the need for operator intervention. An easy to change, self-cleaning cartridge thoroughly removes dust before printing, minimizing missing dots and color registration problems.

Forsyth adds, "Almost everyone in our community is registered. We also attend community and corporate health fairs, we input data into our systems and simply print out the smart cards. It's simple and effective."