Affinion Group Launches BreachShield Solutions to Help Businesses Manage All Stages of a Data Breach

NORWALK, Conn., March 25 /PRNewswire/ -- Affinion Group, a leading global affinity marketer and preeminent provider of identity theft protection services, has launched one of the first data breach security protection and ID theft services to help...

Some of the most notorious data breach cases in the past few years are the ChoicePoint breach, which affected 167,000 people, the Veterans Administration breach, affecting 28.6 million veterans and the TJX Companies breach, which affected 45.7 million consumers. And just last week, a computer data breach at Hannaford Brothers supermarket chain affecting some 4.2 million people was disclosed.

As data breaches continue to spiral out of control, so does ID Theft. According to another study from Javelin Strategy & Research, there have been 44.8 million victims of identity theft in the past five years in the United States , and nearly 18 million in the past two years alone. This crime costs more than $51 billion or $5,920 per victim annually, becoming so prevalent that an identity thief strikes on average every 3.5 seconds. In fact, ID theft has now surpassed drug trafficking as the No. 1 crime in America, according to the Justice Department .

About Affinion Group, Inc.

As a global leader with nearly 35 years of experience, Affinion Group ( enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe . Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Affinion Group has established itself as a premiere security, credit monitoring and identity theft protection innovator. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the largest in the U.S. In 2006, ID Secure (, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Other ID theft protection services in Affinion's growing security business include PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. Affinion Group is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council.

SOURCE Affinion Group