Using a Tradeshow to Your Advantage

How to get it right the first time with a solid plan for the show floor

Remember, everyone within an organization is constantly marketing. Marketing is what you make of it. Make it a part of your corporate culture, and marketing will make you a success!

About Joseph Ricci, CAE: Joseph Ricci is President and CEO of Ricci Communications - a full service, award-winning, marketing communications firm - and is a recognized leader in the security community. He has spent the past 12+ years developing and implementing marketing, PR and special events for various companies and associations including Securitas USA, ASIS International and IPIX. Ricci serves on the GOVSEC Advisory Board, the ASIS International Private Security Services Council (PSSC), and the National Capital ASIS International Chapter Board and is a frequent speaker, author and resource for security and vertical trade publications including bi-annual columns on security trends in TFM magazine. He can be reached at 703-519-7162 or (