NetAuthority bolsters product offering

Company launches version 1.5 of its device authentication solution

“I think the biggest problem is ease of use,” he said. “That’s one of the main tenants we founded this company to address. If you’re going to make it any more complicated, if you’re going to make there be any more prerequisites or other things that the user has to possess, carry, know or do, I think what you’re running into is companies recognize they can’t throw a lot of obstacles in the way of the user or customers without risking losing them.”