That fueled a retail boom, followed by offices that lured companies such as Stock Building Supply, Campbell Alliance, Schwarz Pharma and Qualcomm.
"When you put all of those together, it gives you a nice mix of business," said Vinay Patel, senior vice president of operations and sales at Sree.
And the mix will strengthen, given some economic healing.
American Asset plans to more than double the size of its corporate center. Having hotels can help in recruiting office tenants, which often require meeting rooms and other corporate-hospitality amenities nearby.
"We're a lot more diverse than we were prior to the tech bust, and we're in a position to benefit as this area grows," said Joe Dye, executive vice president of Raleigh development at American Asset. "Raleigh and and Durham and RTP will grow together at the nexus point, where we are."