Asia Pacific RFID Middleware Market - Changing Dimensions in a Dynamic Industry

SINGAPORE , Nov. 13 /PRNewswire/ -- Frost & Sullivan's Electronics & Security Practice in Asia Pacific ( will host an analyst briefing via webinar on the Asia Pacific Middleware Market -- Changing Dimensions in a Dynamic Industry on November 20th 2008, at 11:00 hrs (GMT+08:00hrs) Singapore time.

Since the last couple of years, the industry has witnessed significant consolidation where it is becoming increasingly harder to find companies purely developing just the middleware segment of RFID technology. Moreover, many system integrators are beginning to develop their own middleware thus making this segment increasingly competitive. Having said so, the middleware in a RFID system is extremely critical in ensuring raw RFID data captured can be streamlined and used effectively and efficiently to aid business processes solve various inefficiencies. Possessing a strong competency in understanding the entire RFID architecture is essential in developing a solid and robust middleware system capable of being deployed in the most complex environment.

The briefing will cover an overview on the market in Asia Pacific ; discuss the drivers, restraints and challenges faced by the industry today, and the way forward. Some of the key highlights of the briefing include an analysis of market and technology trends, a market forecast and competitive analysis of the middleware industry. We will also provide an update of related and upcoming research and provide an opportunity for a question and answer session with the analyst.

This briefing will benefit everyone related to the RFID value chain; tags, readers as well as middleware or software development companies. It will also be of benefit to potential end-users considering an RFID deployment in their enterprises. By giving a market overview of this region, these same companies will be able to understand the requirements and road blocks that this technology presents in Asia Pacific .

Research Analyst, Electronics & Security Practice of Frost & Sullivan, Richard Sebastian , observes, "The RFID middleware industry is set to see changes in how it operates as compared to before with more companies establishing capabilities in developing its own middleware to support an RFID deployment. It is fundamental to keep pace with the latest technology trends and also understand the market dynamics surrounding the RFID industry as a whole to ensure companies involved in this business do not lose their competitiveness."

Join us as Richard shares some invaluable insights on the significant trends in video surveillance. Those interested in registering for the interactive webinar should send an email to Donna Jeremiah -- Corporate Communications at or to Carrie Low at with the following information: full name, company name, title, telephone number, e-mail address, city, state and country.

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SOURCE Frost & Sullivan