Frost & Sullivan Recognizes Avigilon's Strategies in Marketing High-Definition Surveillance Solutions

A Trusted, Leading Brand MOUNTAIN VIEW, Calif. , Feb. 18 /PRNewswire/ -- Based on its recent analysis of the high-definition (HD) surveillance market, Frost & Sullivan recognizes Avigilon with the 2009 North American Frost & Sullivan Company...


A Trusted, Leading Brand

MOUNTAIN VIEW, Calif. , Feb. 18 /PRNewswire/ -- Based on its recent analysis of the high-definition (HD) surveillance market, Frost & Sullivan recognizes Avigilon with the 2009 North American Frost & Sullivan Company of the Year Award for its comprehensive surveillance solution that provides end-to-end network-based solution that includes high-performance, multi-megapixel CMOS and CCD cameras (1-16 MP), high-capacity recorders, and intuitive client software. The company has grown rapidly even in challenging economic conditions and has signed over 300 channel partner contracts covering 139 countries to ensure sustainability.

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Avigilon's HD surveillance systems offer a radical improvement in imaging performance, which is critical for the protection of the public, critical assets, and infrastructure. On the strength of its HD surveillance solution, the company grew swiftly to achieve over 200 percent increase in revenues each quarter in 2008.

The company has skillfully combined marketing and PR activities to elevate its brand status. To communicate the brand and its reliability, Avigilon works with existing customers to develop case studies on the solution and its effectiveness in addressing end-user challenges.

"Avigilon has worked hard on letting its products and technology market the product by offering trials and pilots prior to investing money on advertising and direct mailing campaigns, which have relatively higher costs and lower return on investment," says Frost & Sullivan Research Analyst Dilip Sarangan .

With the commercial launch of its HD offering in 2008, the company delineated its sales and marketing roles clearly. While both groups are responsible for information management, the marketing group is particularly tasked with providing information on products, technology, promotions, channel activities, and positioning. Meanwhile, the sales group provides the marketing group information about sales and the reaction of customers to marketing activities. Such division of labor has helped employees to focus on their core skills and create revenue and brand-building opportunities for Avigilon.

"In most growing organizations, there is no separate marketing function that supports sales activities and builds the brand of the company," notes Dilip Sarangan . "Avigilon has recognized the value in segregating these disciplines early, to form a marketing group that supports sales and also develops channel relationships to promote the brand and generate demand at measured costs."

Avigilon has worked conscientiously to ensure that its sales personnel spend more than half their time in front of end-user clients. It has also strived to hit upon the right products and features for the specific user application and needs.

Each year, Frost & Sullivan presents this award to the company that has demonstrated unparalleled excellence within its industry. The Award is based on numerous factors including the company's business development, competitive strategy, customer satisfaction, and leadership within a particular Frost & Sullivan Industry Research Group (IRG). This company is perceived to exhibit outstanding management and consistent growth. The company must offer high quality products and/or services and have positive social and economic impact on local and national communities. It should have proven expertise in taking advantage of market changes by capturing and solidifying market presence, or through execution of innovative strategies within the existing competitive landscape.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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