Uniquely Designed Uniforms Calm Travelers, Make Spotting Terrorists Easier ... and They Help Manufacturers Identify Safety Probl

WILMINGTON, Mass. , Dec. 4 /PRNewswire-FirstCall/ -- From ground level manufacturing operations to high-looming airport terminals, a wide range of organizations in today's post 9/11 world are outfitting their employees in uniquely designed uniforms to help prevent security threats.

Take the Transportation Security Administration (TSA), for example. This fall, the federal agency began jettisoning its relatively bland white-shirted uniforms in favor of eye-catching, royal blue ones for its 43,000 airport screeners. The TSA reports the new shirts project a more professional look and instill a greater sense of calm among passengers. In turn, the agency says fewer nervous travelers now make behavior profiling of potential terrorists more effective.

It's such proven results that have other organizations adopting similar measures as part of their need to address day-to-day safety concerns, says Adam Soreff , a spokesman for UniFirst Corporation, one of North American's leading uniform providers. "By outfitting their employees in workwear that's job-specific -- usually through the combined use of emblems and color coding -- these companies find they can quickly spot who does or does not belong in specific work areas."

Soreff notes overt signaling by work apparel is particularly important in such industries as food processing and high-technology "where accidental cross contamination can have an immediate and negative impact on profitability."

No matter what the nature of the threat, Soreff says organizations adopting uniquely designed workwear are inevitably "dressing for success."

UniFirst (NYSE: UNF) is a leading supplier of uniforms and work clothing to 200,000 business customers of all sizes and types throughout the U.S. and Canada . The company also provides facility services cleanliness products, such as restroom items and floor mats. For more information, contact UniFirst at (800) 225-3364 or http://www.unifirst.com.

SOURCE UniFirst



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