IVR Controls Aims for Web-Based Video RMR

New authorized dealer program taps RMR model for video surveillance at homes, small businesses


A newly launched firm based out of Memphis, Tenn., is seeking to cash in on the idea of helping security systems dealers gain a new source of recurring monthly revenue (RMR). The firm, IVR Controls, has launched this past month with a service called "@view" which offers Internet-delivered video surveillance viewing, recording and archiving.

According to company founders, video surveillance -- especially in the home or small business environment -- has typically not been an RMR source for installing dealers, who have traditionally focused on fire and burglary system monitoring.

The IVR Controls model is fairly traditional for dealers, with authorized dealers earning protected territories as well as product technology and sales training. IVR would then provide end-user support, including user training and tech support.

Technologically, the offering is a managed service, where homeowners, renters or business owners would get a standard 7-day archive all video surveillance, and all archiving and storage would be hosted off-site by IVR Controls. Access to the video would be over standard Internet-connected PCs or similar devices, and the company stresses that users would not need to manage on-site recording hardware, like DVRs or NVRs. Cameras compatible with the system would be any analog surveillance camera and select IP camera models.

According to IVR, the system would be interface through the security dealer's own website, rather than redirecting the customer through IVR, although the back-end of the web-interface would be handled completely from IVR Controls.

"Video surveillance is no longer relegated to large scale installations," said Jeffery Vollmar, president of IVR Controls and formerly with Honeywell's First Alert dealer program as well as video surveillance firm Dynapel. "On-demand video has become pervasive in people’s everyday lives as is reflected in the increased demand for a more cost-efficient means of employing video surveillance technology across a broader spectrum of applications."

The authorized dealer program would be available in a tiered approach, depending on a dealer's level of participation.

More information: www.ivrcontrols.com.