Expo Seguridad Reports Strong Showing at Mexico 2006 Venue

Many panels brought top U.S. thought leaders to advise the Latin American market

Whether it is said in English or Spanish, the one word that best describes Expo Seguridad Mexico 2006 conference and trade show is success.

From increased attendance and a growing number of exhibits to more in-depth seminars and special events, Expo Seguridad surpassed all expectations. Held April 26-28, 2006 at Centro Banamex in Mexico City, ESM 2006 brought together security products manufacturers, distributors and equipment end users, security solutions and the newest and most innovative technology.

This year’s convention included 172 exhibitors and over 4,143 attendees. Expo Seguridad Mexico also proved to be an event with international appeal as evidenced by attendance from multiple countries, including many in Central America and the Caribbean such as Guatemala, Costa Rica, Honduras, and Dominican Republic.

The theme of this year’s convention was “Convergence, Where IT and the Security Sector Meet.” Exhibitors showcased their cutting edge “IT-centric” Security solutions including IP based Intrusion, access control, CCTV, GPS, fire intrusion systems, RFID, and software Integration platforms at a display in a pavilion sponsored by Anixter Mexico in the middle of the exhibition hall. It also covered authentication technologies such as smart cards, smart chips, access cards, USB tokens, one-time password tokens and biometric technologies.

In addition to the exhibits and pavilion, ALAS offered a number of certification classes which included CCTV, intrusion and fire, as well as more than 50 educational conferences about the electronic security industry.

“Expo Seguridad Mexico is important because it allows us to provide in-depth training and networking," said Andrea Ferrando, the show’s sales & marketing director. “I know that attendees left here armed with knowledge on how to utilize new technologies and work more resourcefully in their businesses.”

A panel of top U.S. central station executives from the Central Station Alarm Association (CSAA) addressed future trends for central stations in Latin America. The CSAA panel discussed “The Central Station and Alarm Industry in the U.S. Today and its Relationship to the Latin American Alarm Industry: A Unique Perspective on Legal, Operational and Future Trends.” Inalarm, one of the largest distributors in Mexico, sponsored the simultaneous translations for this session.

Moderated by CSAA Executive Director Steve Doyle, the panel included presentations from industry experts including John Murphy of Vector Security, Thom Helisek of Vector Security, Lou Fiore of L.T. Fiore, Inc., Bob Bonifas of Alarm Detection Systems, Inc. and Ben Dickens Esq. of Blooston, Mordofsky, Dickens Duffy and Prendergast.

With Mexico boasting the largest electronic security market in Latin America, exhibitors took advantage of the venue to capitalize on the exciting opportunities. While many of the larger manufacturers have been in the Mexican market for years, this was the first time for others including Tappan Wire & Cable.

“I wasn’t sure what to expect,” said Cindy Burgoyne, manager of international sales & new business development for Tappan Wire & Cable. “The convention drew important decision makers in the public and private sectors and generated tremendous leads and referrals for us – more than we have ever received from some shows back in the U.S.

“I was also surprised at how safe it was getting to and from the convention and how warm the Mexican people were.”

“For the past three years we have delivered the best ROI event to our exhibitors and attendees,” added Ferrando. “It’s never too late for companies to get in the market. We have an extensive network of contacts and can introduce exhibitors to key local players. We even offer exhibitor packages that include a bilingual host.”

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