The Edrington Group area director duty-free and travel-retail William Ovens adds: "Sales of The Edrington Group brands in the region are up for two reasons. Firstly, the new Maxxium Travel Retail Americasdivision has effectively increased distribution and shelf presence across all channels. Maxxium has a much larger team than the previous distributor and this has helped bring added focus.
"Secondly, all our key brands--The Macallan, The Famous Grouse andHighland Park--are performing well in the US domestic market, which is having a knock-on effect on sales in travel-retail."
This optimism is reflected in the number of liquor exhibitors at this month's Duty Free Show of the Americas in Fort Lauderdale. All the floor space on the trademarket has been booked and several key players will be present, including Diageo, which has been lured back to the show after several years.
The show will include some big new launches too. V&S Group and Bacardi are going head to head with two new pear-flavoured vodkas: Absolut Pears and Grey Goose La Poire, while The Patron Spirits Company will unveil Patron Gran Burdeos, an ultra-premium $400-plus tequila, which has been finished in Bordeaux wine casks.
In short, a lot is happening--a clear sign that the North Americanduty-free liquor business has plenty of life in it yet.
Top 10 liquor brands in US
Source: International Wine & Spirit Record