Lenel's new corporate logo (top, in blue) replaces the company's traditional maroon logo as Lenel rebrands its corporate identity to reflect its UTC Fire & Security parentage and its integrated, technological focus.
Lenel Systems International, perhaps best known for its OnGuard suite of security management systems, has rebranded itself following last year's acquisition by UTC Fire & Security.
Core to the rebranding is a new corporate logo that replaces the all-capitalized Lenel that had been around for years. According to Lenel's president, David Cunningham, the new logo helps Lenel align its brand with UTC and highlights "a track record of technological innovation."
Here's Lenel's spin on the new logo: "The new logo is a blend of three elements. For the logotype, the corporate moniker 'Lenel' is displayed in a contemporary, mixed-case type style that acknowledges the companyâ€™s history of technology leadership. The innovative logo mark is a graphical symbol that draws on Lenelâ€™s specialization in integrated security management. The symbol contains a dot that represents a person, physical property or piece of information within a physical or digital space, and a pathway that symbolizes that the person, property or information is monitored and safeguarded as it moves through the real or virtual area of protection. Below the logo mark is the endorsement 'A UTC Fire & Security Company,' reflecting Lenelâ€™s parentage."
The new logo, which had already been spotted on industry trade publication advertisements, was unveiled officially at the ASIS International Seminar and Exhibits in San Diego, Calif.