ADT Goes with the Great White Shark

The company announced this morning that Greg Norman has been tapped to promote ADT security services, especially for the high-end, residential custom security and automation market. According to ADT, the contract with Greg Norman will place Greg Norman's name and likeness in advertising and other promotions for the security company. He will also make some public appearances for ADT.

Norman, whose Great White Shark Enterprises business markets not only golf course design and golf-styled clothing but also wine, real estate and event management, is the winner of some 91 international golf titles, and was a 2001 inductee of the World Golf Hall of Fame.

The tie-in with golf is not new for ADT, which has been a longtime support of the LPGA Tour and its ADT Championship. The company has also been the title sponsor for the ADT Golf Skills Challenge, a PGA skills showcase that is typically held in December on a top Florida golf course.