New Shopping Center Planned for Milwaukee

Brown Deer Road facility would see approximatley 35,000-s.f. of retail


Mar. 31--A reviving stretch of W. Brown Deer Road is getting another development, a neighborhood shopping center, the project developer said Thursday.

General Capital Group LLP plans to build the shopping center, with around 35,000 square feet consisting of three buildings, at the northwest corner of W. Brown Deer Road and N. 60th St., said Michael Weiss, General Capital partner.

Construction on the project, which has received conceptual approval from Brown Deer officials, is expected to begin late summer, he said.

General Capital has prospective tenants, but none that can be announced now, Weiss said.

The site includes two homes that are to be demolished to make way for the shopping center.

The development would be the latest in a series of investments bringing new life to what was once a spotty retail landscape along W. Brown Deer Road.

Lowe's Cos. is about to demolish two vacant buildings to build a home improvement store at 6300 W. Brown Deer Road.

And the first phase of Granville Station, the shopping center replacing the old Northridge Mall, opened last year at W. Brown Deer Road and N. 76th St. The center has a Pick 'n Save supermarket, a Menards home improvement store and Value City Furniture.

Also, A.J. Wright, a clothing and home goods chain, opened a store last year at Northwest Fashion Square, 8603-8665 W. Brown Deer Road.

<<Milwaukee Journal Sentinel, The (KRT) -- 04/03/06>>