Security Dealer Magazine Launches Security Technician Supplement

Melville, NY (January 29, 2007) – With increased emphasis on understanding the technology behind the security systems that secure homes, businesses, schools and government offices, security technicians & integrators are required to stay current on how to install these new products and systems now more than ever in order to compete. Moreover, security technicians charged with installing high-tech, IP addressable systems must be educated on the latest trends and service tips to do the job right.

In order to provide the technical know how and information to the installing dealer, Security Dealer announced today it will launch a supplement, Security Technician. Security Dealer is the #1 publication in the industry, reaching 25,000 security professionals, 86% of which are in the owner / manager business category. Subscribers count on the monthly magazine as their most reliable resource for new technology. Security Technician, a three-time supplement, will publish in April, August and December. Each issue will provide technical tips, hands-on practical advice, as well as best practice case studies from leading dealer integrators including the National Burglar and Fire Alarm Association members on expanding technologies and service installations.

"More often we are finding that the installing dealer or technician who is in the field is also the person walking into a security product distribution center multiple times a day looking for new products and solutions that they can recommend," states Security Dealer Publisher, Peter Harlick. "By launching this supplement, manufacturers and distributors will now have a vehicle to reach an audience that they weren't able to connect with before. We are currently running ads in Security Dealer magazine asking the owner / manager at the dealer location to send in the names of their techs to sign them up for a complimentary subscription."

"The average dealer location employs six to eight installing technicians,"says Security Dealer Editor-in-Chief, Susan Brady. "Our goal is to serve those professionals by providing vital information and solutions that they cannot find currently in the marketplace. The need for this supplement is supported by input from readers, online surveys, focus groups, and in speaking with manufacturers and distributors. We truly feel that this audience is underserved from an educational standpoint and we plan on changing that."

Harlick and his staff devote hours poring over e-mails and reader cards from subscribers who are eager to sign up their techs. According to Harlick, the response has been overwhelming. "We've already begun building a database of requested subscriptions beyond those who already receive Security Dealer," he adds. "We've had requests ranging from an owner signing up one tech to signing up 15 to 20 of their installing technicians."

"This is a publication that has been sought after by our subscribers to better train their staff. Security Dealer has been serving the industry for over 25 years so it makes sense for us to cover this segment of each dealer’s responsibilities," Harlick comments. “This is also a great opportunity for distributors and manufacturers to expand their reach to a whole new buying and recommending audience."

Owner / President of Beeline Security Specialists, Mark Martinelli, agrees that there is a dire need for this supplement. "So much is unfolding in this industry, the technician side of the business has been a peculiar void of information,” he states. "There is a need for training in emerging technologies and products like IP and access control. As an installing dealer I need to cut down on the job time."

Marketing Manager for HID Global, Ligia Apparicio, states, "We are always interested in reaching customers (i.e. integrators and installers). Based on our experience with other Cygnus publications, we expect Security Technician will become a unique avenue for educating the front line about the latest and greatest.” She adds, “We are confident the new supplement's concise format will provide up-to-date information for technicians and installers who don't have time to research new technologies."

Security Dealer has been the granite in the foundation of the security market for more than 25 years. The magazine delivers expert technical insight into the trends, products and technologies that drive the security business, attracting a targeted and influential audience as well as an active and involved readership. As the market has changed, the publication has been at the forefront analyzing trends, introducing new opportunities and building strong relationships. For more information about Security Technician, log onto