EVT unveils new brand identity

Networked video management and recording software firm EVT Technologies has changed its corporate identity.

The goal of the identity change, said company general manager David Keidar, is to convey the company's focus on simplification of video management/

"Our customers are looking for market-specific, scalable solutions that make management of evolving and often complex video surveillance systems simpler and more effective than ever before," said Keidar. "The identity change reflects the company's commitment to offer the industry a fresh and unique approach to networked video management. The major aim was to let more people know that EVT understands changes in the market and provides the kind of solutions that so many companies are looking for."

As part of the corporate brand identity adjustment, EVT relaunched their website (www.evt-vms.com) and created a new slogan, "Simplifying video management." The firm, which is based in Israel, also expanded marketing, sales and customer support teams in the process.